How to Get Started: Client Interview with Michelle Dawson, Business Success Mentor

Please take a moment to read this before working with Michelle Dawson

Who are your clients?

I work with people just like you in private practice, ministry and other independent professionals who are really good at what they do; however, have never been taught exactly how to reach their ideal audience or set up systems so they ALWAYS attract clients. Here are just a few professionals we’ve worked with…

Attorneys   Interior Decorators   Virtual Assistants
Business Coaches   Life/Personal Coaches   Consultants
Career   Marketing Consultants   Real Estate Brokers
Counselors/Coaches   Event Planners   Tutors
Dentists   Caterers   Chefs
Community Nonprofit Leaders   Organizational Consultants   Church and Ministry Leaders


What happens if you haven’t yet worked with people in my field?

I have worked with many clients in a wide scope of private practice and “independent” industries. Most likely I have worked with people in your field. Yet, I have to share with you that if I haven’t, you are not at a disadvantage, quite to the contrary. Here’s why: people in your field are probably ALL doing the same things to attract new clients. What my current and former clients have found exceedingly helpful is that I bring an extremely fresh perspective to their business processes and give them resources they’d never heard of in their field. Because of this, they stand out in an overcrowded marketplace and are the ones who start getting the clients.

What type of personality do you work best with and what is expected of me?

The Catalyst Success workshops, products and programs were created for people who are absolutely excited and serious about getting more clients. They were created for you to put systems in place within a few months (sometimes weeks!), which will eventually lead you to getting all the clients you need–not three, four, or many more years, which is a conservative estimate on the traditional time it takes to get a full practice.

Being a high achieving go-getter myself, I’m known to work best with other high achieving go-getters who are super-ready to get going and just want to know exactly what steps to take to get clients.

Consider what you’ll do with me to be an action learning course. You will be expected to take serious and consistent action. No excuses anymore, just a very different way of thinking and full support while you achieve this incredibly exciting goal: more clients, consistently and in record time.

For what type of professional is this program NOT going to work?

Please know that I’m very selective in who I work with. Sometimes I must (gently) turn away people who aren’t suited for my programs and won’t get the results for which they would have signed up for. (It’s not fair to these people either.)

The Catalyst Success programs are NOT for those who have no money coming in and are absolutely, financially desperate, at least not right away. It’s been my experience that people in financial crisis do not trust the recommendations I give them and do not do the work (probably because they spend so much time worrying about where they are going to get next month’s rent check or mortgage payment.)

If you fall within this category, it’s absolutely OK. We’ve all been in times of financial crisis at one point or another. Do yourself (2) favors:

1. Get some money coming in with a full-time or part-time job at the very least, and then call me. This will take the edge off and provide a little more peace of mind. Mostly, it will de-clutter your mind enough to focus on your Passion to Profit assignments and the BIG picture. Once you start seeing the clients come in regularly as a result of our work, you can then start reducing the hours you work at that other job and focus on your own practice.

2. Sign up for the free Catalyst Success tools over email. The free information will get you started towards your goals until you’re ready to work with me one-on-one.

Doing these things will really help you get primed for our work. When you’re ready, call me and we’ll get you started. (I’m in no rush and will be here when you need me.)

Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as the victim who consistently makes excuses, blames others for her troubles, or challenges every single aspect of the program, product or workshop. If you are one of these people, I respectfully ask that you do not call or email to join our programs, and I hope that you understand why. We’ll probably not work well together and I wouldn’t want you to waste your time or money. Is that fair to ask?

What results can I expect?

You can expect to:

  • Hone in on the EXACT clients that will pay you what you’re worth, get great results and send you referrals
  • Create a compelling marketing message that will make your ideal client say, “Wow, that’s exactly what I need, can I have your card?”
  • Make your service stand out in your industry and in the marketplace
  • Have created a Client Attraction strategy within the first three months
  • Get proven ways of educating your environment so more than just your clients are sending you referrals
  • Create packages and programs so your clients stay longer and get better results, write you compelling testimonials, and have you make more money
  • Learn how to handle your clients (and your time) more efficiently so you actually have time for MORE clients and more revenue
  • Get out there and network effectively
  • Reach your ideal clients in large numbers and inexpensively
  • Work smarter at building your business, not harder
  • Close the sale without ever feeling sales-y
  • Create new goals for your business every 90 days to keep pulling yourself into your future as opposed to pushing so hard
  • Stay accountable to these goals and achieve them
  • Create power referral partnerships and strategic alliances
  • Receive done-for-you specific tools for you to use
  • Create greater exposure and visibility for yourself and your business
  • Learn time saving techniques that will dramatically cut down your learning curve
  • Make more money than you’re making now, while enjoying being in business for yourself even more than you’re enjoying it now
  • Implement systems so you consistently market your services easily and can finally stop struggling to get clients, for good.

How quickly can I expect results?

Obviously, this depends on how long you’ve been in business and how much you put into the assignments that we give you. That said, virtually all clients see results within the first couple of months in the form of new clients or new prospects, clients who stay longer, more revenue, turning more prospects into paying clients and more referrals from these clients.

How can I guarantee myself that I will get more clients, in record time?

Do all of your assignments and fieldwork. Be totally focused on growing your business. Understand that it’s not a “quick fix,” it’s not magic and it takes up to a year for you to plant all the seeds and for those seeds to grow into the fruit that you can enjoy. All my clients who have diligently applied every step of The Passion to Profit Catalyst System™ have successfully grown their businesses, in much less time than they would have on their own AND have made more money than they’ve made doing what they do.

Will I recover the investment I put into this coaching program?

Yes, a resounding Yes! Many clients are excited to report that they were able to cover their investment before they even complete the program! The information and skills you learn with The Passion to Profit Catalyst System™ will net you 100 times what you invest in the next 10 to 20 years…something to think over.

What you’re regularly getting with this program (and my coaching) is what I call a series of breakthroughs and AHAs! that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more profit, more clients, not just more “information.”

Do you take credit cards and do you have a payment plan?

Yes. We happily accept all major credit cards. That’s how we do most of our business actually. And, we also offer payment plans for many of our products, workshops and programs for your convenience.

OK, I know which program I want. How do we get started?

Great! Did you know that one of the most prominent characteristics of successful people is that they take action? They take educated risks, are decisive, take action, and they move forward towards success faster as a direct result of this. It’s a well-known fact these people make decisions based on their gut instinct. So, that being said, since this feels right for you, then go for it.

Here’s what you do: just click on the info page links above or if you have a question, give my support team a call at 1.866.403.5779 or email my team at and we’ll be happy to answer any questions you have. I can’t wait to meet you in person or on the phone to get you started on your path to more clients, more income and more time off to enjoy it all!

If I’m not sure I’m ready to get started, how can I sample your work at low cost to see if it’s the right solutions for me?

A way to sample The Passion to Profit System™ is by subscribing to the weekly email newsletter. “The Catalyst Success” email newsletter provides you with proven tips, the latest tools and powerful techniques from our Passion to Profit Coaching Programs. It is a must for anyone who wants to attract high quality clients on a consistent basis.

OK, I’m ready to do this for myself, but I have a couple of additional questions. Can I call you?

Good, sounds like you’re ready to be pulled into your future! Yes, if you have a couple of questions, just email my team at or call us directly at 866.403.5779 and we’ll setup a complimentary get acquainted consultation to discuss where you are in your business and see if I can help!

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