Finding Your Uniqueness

But find something that you absolutely love doing. And then get to love the way you do it. That’s the uniqueness of all of us. That’s it.
Al Lewis


In business people often struggle to find that intersection between what they love to do and the clients who will pay them well for what they love to do.  I’ve worked with clients that didn’t believe people would pay them what they were truly worth.  They would say, “There are so many others that do what I do.  Why should they pay me more?” My response to them is always the same.  The issue is not that people are unwilling to pay.  The real issue is mindset which prevents people from receiving the level of revenue desired and deserved. 

There are so many people nowadays that will hang out a shingle and say they are in business but if you ask them why you should buy from them versus someone else selling the same product, they give a blank stare.  It doesn’t matter how many people provide the same product or service that you provide. What’s important is that you can demonstrate how working with you makes the service or product better than purchasing it elsewhere.    To help you better explain your uniqueness and reach your ideal client, here are several steps:



If you aren’t able to explain that today to a prospective customer, take some time out of your busy schedule and create a list of 30 things that are unique about you and the service you can bring to your prospective customer.  I know, you are thinking that’s a lot and you are right!  But what you will find as you create that list (don’t stop at 10 or 20), your individuality will shine through.  This list doesn’t have to be complex things. For example, it can be your authenticity, your attention to detail.  Think about comments you have received from friends, family or clients about why they enjoy working with you or being around you.  This is what makes working with you the best choice no matter how many people may offer the same product or service.   Remember this, “There may be many others who do what you do but none of them can be YOU doing it!”



This is where you spend time getting real clear on your niche or what some people call their target market.  Who do you really want to serve?  Who would need your services or products?  Then go one step further and ask yourself not only who do you want to serve and who needs your service but also who is willing to pay for the solutions that you bring?



Remember your niche is that group of individuals that are interested in what you have to say and offer. Once you know who they are you must determine where they hang out and go meet them there.  You can reach you ideal client by hiding behind your desk, computer screen or email.  Make a list of where you niche spends their time and make it a priority for you to spend time there as well.

Remember, there are people who need what you have to offer but you have to position yourself and your uniqueness so that they can experience your brilliance!

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